Spring Design announces partnership with Borders, lowers price on Alex reader
What do you do when one major book retailer (allegedly) steals your design and makes their own version of it? Why, you go and make a partnership with that major book retailer’s major retail competitor, stick out your tongue, and hope for the best! That’s what Spring Design seems to have done, signing up with Borders to sell the luscious Alex e-reader that we finally got to play with the other day. Borders will provide retail space for the reader and will create a branded digital book store as well as some “mobile eBook applications” of indeterminate nature. The most interesting part of the announcement? A new price for the device of $359, which makes it exactly 40 dollars more attractive than it was this morning. Full release after the break.
Spring Design announces partnership with Borders, lowers price on Alex reader originally appeared on Engadget on Thu, 07 Jan 2010 20:52:00 EST. Please see our terms for use of feeds.