CES: Katzenberg Optimistic For Prospects Of 3D TV
As the entertainment industry works increasingly hand in hand with technology companies in creating future media, its presence at CES this year is everywhere. In the following clip, Jeffrey Katzenber, CEO of Dreamworks Animation, talks at length of the tremendous potential for the future of 3D television, emerging first in video games and sports. He estimates that 10% of the TVs shipped this year will be 3D capable.
He goes on to note that despite the economy, box office sales are booming in markets such as China and Russia. This, in conjunction with the rise of 3D and animation factor in to his bullish outlook for the future of the entertainment industry.