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What did I say when the Blockbuster OnDemand service launched last year? I said something about not discounting the service because the company has a lot riding on it, that’s what. This partnership between Blockbuster and Samsung which will place the service on the majority of Samsung’s new video gear implies that the service broke through to the mainstream and is here to stay.

New Samsung HDTVs, Blu-ray players, and home theater systems should come with the service this coming Fall. The presser didn’t lay out exactly what models will be equipped with the service, but a gigantic logo will probably be somewhere on the retail box promoting the service. Don’t worry about delaying your HDTV purchase just for this feature though. Samsung LED HDTV 7000 series and above, along with LCD/plasma 650 series, and some 2009 Blu-ray players will also be able to run the service with just a firmware update soon.